Problems

List the problems your product is solving for your users.

Solutions

Describe in what ways your product solves the problem/s. If you have more than one, write down the most powerful solution first.

One sentence pitch

Describe your product in simple words to a new potential user.

Possible advantages

List things you have or are confident you can obtain that could become your unfair advantages (connections, know-how, IP ...).

User segments (Personas)

List and describe the most likely first users of your product.

First 3 experiments you'll run

List 3 experiments that you will run to gain knowledge about your product or users.

3 year picture

Describe how your organisation will look like in 3 years.

How to get to your first 5, 50 & 500 users?

Describe how you’ll identify, approach, and acquire the first 5, 50 & 500 users.

Cost & Financing

Describe the cost structure of your organisation and how you will finance it.

Monetization options

List all the ways in which you could extract value from your product.
The d.labs Business ideation canvas is adapted from The Lean Canvas and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.