List the problems your product is solving for your users.
Solutions
Describe in what ways your product solves the problem/s. If you have more than one, write down the most powerful solution first.
One sentence pitch
Describe your product in simple words to a new potential user.
Possible advantages
List things you have or are confident you can obtain that could become your unfair advantages (connections, know-how, IP ...).
User segments (Personas)
List and describe the most likely first users of your product.
First 3 experiments you'll run
List 3 experiments that you will run to gain knowledge about your product or users.
3 year picture
Describe how your organisation will look like in 3 years.
How to get to your first 5, 50 & 500 users?
Describe how you’ll identify, approach, and acquire the first 5, 50 & 500 users.
Cost & Financing
Describe the cost structure of your organisation and how you will finance it.
Monetization options
List all the ways in which you could extract value from your product.
business ideation canvas
The d.labs Business ideation canvas is adapted from
The Lean Canvas
and is licensed under the Creative Commons Attribution-Share Alike 3.0
Un-ported License.
Online Business Ideation Canvas
Having gone through a range of different business related canvases
through the years, we found none of them were suitable for the
very beginning of a new venture.